Denham design, denim integrity, this Dutch brand look to the tradition from which denim emerged as a blueprint for developing the collection. Focusing on quality and utility, they seek to add to the great tradition of iconic garment types by challenging conventions the way they did when they first built pants [...]

  Bombshell Rihanna does it again! Watch as the Barbadian songstress heats things up in the steamy new Armani Jeans and Emporio Armani underwear ad shot by famed film director Ridley Scott’s daughter, Jordan Scott. The short clip is sure to make you sizzle!  

Here, at Jules B, we are so excited to see the new Armani Jeans Spring/Summer collection entering our stores and appearing online. The Armani Jeans brand is the casual range for women with a focus on denim and easy-to-wear pieces. This season’s collection exudes superior quality featuring statement jackets, peep toe [...]

Ash Shoes have appeared non-stop in recent fashion press and it doesn’t stop there, another item has been spotted by a member of the Jules B team in February’s edition of Company Magazine.   To view the full collection click here The American denim brand Current/Elliott is a new comer [...]

There aren’t many people who would deny the icon that is Rihanna and her famously loved style. Now fans can get a little closer to the star! Rihanna and Armani have unveiled her new capsule collection for Armani Jeans and Emporio Armani Underwear. After staring in Armani’s ads for both [...]

The Italian denim designer mini movies continue, seeing Spanish tennis player Rafael Nadal stripping off in the AW11 campaign video for Italian brand Armani Jeans and Emporio Armani Underwear. The video starts with Nadal running through an empty underground car park dressed in smart black tie with a package under [...]

Pop star and newly appointed face and global ambassador of Armani Jeans Rihanna stars in this raunchy mini movie for the Italian denim brand. The movie sees Rihanna unzip herself from a sleek black dress to reveal Armani lingerie in the back of a car in an underground car park. [...]

In November we will see American denim giant J Brand launch the 5×5 collaboration range for Spring/Summer 2012. They have once again enlisted London fashion week favourite Christopher Kane to put his creative stamp on five key summer styles in their collection. Christopher Kane’s capsule collection sees an array of [...]

The newest member of the Jules B family Acne unveiled their SS12 designs at Paris Fashion Week recently, it is obvious why the clean cut, minimal label have emerged as the brand of choice for fuss free fashion following men. The muted, retro inspired colour palette that Acne are renowned [...]